Strategy-driven marketing, built for business growth
“Marketing is too important to be left to tactics”
About Grace
Grace is a strategy-driven marketing agency born in the UAE and built by senior executives with more than 20 years of individual experience in financial services, real estate, FMCG and other industries. We don’t see marketing as “nice to have” communication.
For us, marketing is a business tool - a way to open new markets, accelerate sales, build valuation, and support long-term growth.
From boardroom strategy to commercial execution, we connect the dots between brand, product, sales and investors.
For us, marketing is a business tool - a way to open new markets, accelerate sales, build valuation, and support long-term growth.
From boardroom strategy to commercial execution, we connect the dots between brand, product, sales and investors.
Who We Are
We are a compact, senior team of:
- Former bankers and financial sector executives
- Real estate and property marketing specialists (developers, brokers, funds)
- FMCG and retail marketers
- Consultants and business developers
How We Work
Many agencies start with “the idea” and only then look for where to apply it. We start with your business model.
We ask:
- What are you trying to grow - revenue, margin, pipeline, valuation, share of wallet?
- What constraints do you face - regulation, budget, timing, compliance, internal resources?
- What does “success” look like for shareholders, founders and management?
Our Philosophy
No campaign without a business case
Strategy First, Marketing Second
Inspired by the world’s leading agencies that combine creativity with effectiveness, Grace operates on a simple principle. We:
For real estate, we understand absorption, yield and exit strategies.
For FMCG and retail, we focus on penetration, frequency, and basket value.
- Look at the big picture - your category, competition, regulation, stakeholders and investors.
- Design tailored marketing solutions - specific to your segment, lifecycle stage and geography.
- Combine creativity, data and consulting - similar to how top global networks integrate advertising, PR, relationship design and consulting to create impact.
For real estate, we understand absorption, yield and exit strategies.
For FMCG and retail, we focus on penetration, frequency, and basket value.
Born in the UAE
Regional Roots. Global Standards
Being born in the UAE means we are native to a region where:
- Financial and regulatory environments are dynamic and sophisticated
- Markets move fast and competition is intense
- Audiences are multicultural, diverse and digitally advanced
Why Grace
Grace is built for businesses that expect more from marketing than visibility. We operate at the intersection of strategy, creativity and commercial logic, helping leadership teams make confident decisions and achieve meaningful growth.
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Grounded
We are rooted in numbers, facts and market reality, not assumptions or hype -
Reliable
A partner you can trust with board-level conversations and critical business decisions -
Adaptive
We move fast, test, learn and iterate as markets, conditions and priorities evolve -
Commercial
We focus on your P&L, growth and valuation, not vanity metrics or short-term noise -
Elegant
In how your brand looks, sounds and behaves across every touchpoint
